Founded and based in Los Angeles
The team behind Rumi AI
A small, senior team that talks to you directly and does the work. We've built products for 100M+ users and now put that behind local businesses — websites, apps, social, and visibility in the AI era. All three co-founders speak Farsi.

Dr. Ali Naeini
Chief Executive OfficerBuilds products people actually use — and now puts that behind small businesses, so they get found in the AI era.
- •Led products serving 100M+ users at Business Insider and Spotter.
- •Now focused on local growth for small businesses across North America.
- •PhD @ UC Berkeley & Merced.

Saba Fazel
Chief Growth OfficerThe person on the other end of the first call. Saba talks to merchants directly, in English or Farsi, turns what they actually need into the offer that closes, and runs growth, partnerships, and go-to-market for Rumi AI.
- •Talks to merchants directly, in English or Farsi.
- •Turns what a merchant actually needs into the offer that closes.
- •Runs growth, partnerships, and go-to-market.
- •Data Science @ UCLA.

Parnian Fazel
Chief Technology OfficerShips the whole stack — website, app, infrastructure. If it touches a customer, she's made sure it works.
- •Builds the lead-routing systems that get every customer to your phone in under a minute.
- •Native Farsi speaker. Ships end-to-end: architecture, backend, infrastructure, deployment.
- •MSc Machine Learning @ Imperial College London.
What we build
We ship our own AI products
We don't just consult. We build and operate AI products ourselves — and the same engines run the work we do for clients.
Let’s find out what’s actually holding you back.
Book a call. We’ll ask about your business, tell you plainly where you’re losing customers, and offer exactly what would help — nothing you don’t need.
Book a Call →A real conversation, not a sales pitch. In English or Farsi.